The V. Cartier Experience
On Saturday night, under the cover of rain and power outages across Los Angeles, sat a nondescript gated building on 11th street in downtown LA. The instructions, per the Instagram post, said to check in with the security guard, take the elevator to the third floor and show your ticket. Except I didn't have a ticket. This was one of those magical L.A. nights, ones I had experienced before, where just my name got me in. The security guard passed me through and I took the elevator to the third floor. When the door closed, I thought about some of the best advice Wendy Williams had given me some two decades before, “Travel light, travel far.” I had been led there because of a quest to program my station with fresh new music, that wasn’t being played on other radio stations.
Last month while perusing through Apple music, deep into the depths of midnight, looking for new artists and undiscovered songs, I hit a dead end. I decided to let the music shuffle after I had been playing "I Hate U" by Sza on repeat for hours. The next song was one I had never heard before. Without even thinking too much about it, the guitar over the drums had the perfect, melodic blend that drew you in and made you listen. The music immediately put you at ease, it disarmed you. Then came the real draw, the voice, blowing in like a much-needed breeze on a summer night – a relief. A relief in a world full of repetitive R&B – a genre that is somehow morphed into rap, a genre that some people like to pretend is dead, or dominated solely by women, depending on who you ask - which there is nothing wrong with. In fact, if we’re being honest, I’m partial to female singers.
Gone are the yesteryears of R&B when no one sang with a machine and talent wasn’t reduced to Instagram likes and follows. Just listen to the radio - no one can seem to capture that classic R&B sound, while also making it fresh and current. The sound that was the soundtrack to our Saturday morning childhoods watching Soul Train.
He sang the line like he meant what he was singing. He felt it, he believed what he was saying. It was coming from his heart. It was real. He had lived it. You could feel the urgent, vulnerability firm, and clear in his delivery, “I gave my heart to you, look what you’ve done.” A simple phrase. The emotional call to take responsibility, caused me to pause. When he sang the words, it felt like a comfortable knife going through my heart. The lyric was powerful. It made me stop and ask myself, “Who is this guy?” It was as if he knew what I was going through at that moment in time and was able to not only articulate what I was feeling but encapsulated the emotions I had been unable to express and regulate for weeks. There I was in the middle of the night looking for music and I had found it. I had felt something. It was V. Cartier. A multifaceted musician, who has created five, very cohesive projects that cross the genres of R&B, Pop, and EDM since his 2018 debut.
Every now and then someone original comes along who changes the game. They bring something fresh. They are consistent. They figure out a formula, they execute it and they DELIVER.
V. Cartier has the recipe made up of the main ingredient the legends had in their arsenal, raw talent.
As the song continued to play, I honed into the lyric “I wish I never fuckin’ met you.” I smiled and said out loud, “Finally! Someone keeps it real.” I had a problem with the current state of music. If people can make records about shaking ass all day, then we can have someone sing explicitly about real shit. Real emotions. I turned up the volume and began to dig deeper into Mr. Cartier's catalog.
2022’s Frequency
Once "NFMU" a song from his latest EP release, Frequency finished playing, I decided to play the EP from the start, and what a surprise. As soon as I pressed play, I got happy. My mood changed. The music was fresh. There wasn't a sample. The instruments were real. It was real music. It's what music felt like in the 90s and that's the thing, it didn't just sound good - you were moved. You felt something.
The first track off Frequency is, “Take You There” - an appropriately titled introduction to the world of instruments, arrangements, and background vocals you’re transported to while listening to his music. The instrumentation pairs perfectly with Mr. Cartier’s relatable, raw, vulnerable lyrics that tell the story of a relationship's full cycle, from start to finish.
After listening to Frequency in its entirety, I felt free. I was excited. I thought I was excited because there were 4 other albums to dive into and discover more. I thought I was excited because I had new music to not only program on my station, but to play during my live shows. It was deeper than that. I had just been liberated. The EP was a mirror of my own life. It allowed me to process what I was refusing to deal with. The crumbling of a close friendship.
I dove into V. Cartier's remaining offerings; 2018's, Start: Volume 1, a solid introduction of what was to come – a total vibe. The EP is a nice blend of R&B and R&B-influenced dance music. The project is the perfect backdrop for getting ready for the club or a late-night drive around town. The tone that is presented in his debut effort, is one that remains consistent throughout his next releases.
2019’s, Gemini, is the perfect second dose. V. Cartier is consistent with his vocal and his vulnerable lyric throughout. He establishes a clear formula with both releases, though he experiments a bit more on the Gemini EP. He knows what works and what sounds good. He knows his lane and owns it. Mr. Cartier makes you want more and he delivers delivers
On 2020’s, Night Out. It’s literally the soundtrack for the perfect night out. Think summer. You’ve been with your friends all day at the beach, now it’s time to change clothes and let the night begin. You press play. You start at the club, you flirt, you end up meeting somebody you like. Cartier captures each moment with precision like none other. The music changes with each scene like it would play out in real life. Mr. Cartier is not only pristine with his production but his lyrics are top tier. He tells a compelling story that instantly grabs you and allows you to reflect on your own experiences or anticipate the ones that will happen - the stories he sings about.
His transformative music didn’t stop there. 2021’s BPM, his first LP is a sonically soothing collection of songs that are the perfect sequel to Night Out. Mr. Cartier’s projects built up to the moment where he could focus on the dance music that he introduced on his initial release in 2018, which is what BPM is comprised of. However, towards the end of BPM, he slows it down with a beautifully composed, mid-tempo track "Westside" an ode to L.A., which also features a saxophone solo arranged and performed by Mr. Cartier himself. He closes BPM with a rework of the opening track, “Tempo” which is the perfect song to play as soon as the sun goes down, the song compliments the night. The “Tempo” rework almost sounds like an introduction to what will be a future slow jam. In addition to his mix of EPs and LPs, he has 3 Singles that do not appear on his main features. They include 2022’s “Something New”, 2021’s “Gonna Do”, a strict dance track, and 2018’s “Luv U", which incorporate the formula outlined in his main body of work. It is clear he is on a mission to make his mark – he is dropping projects as Mariah Carey did in the 90s. With enough music to pick the best songs for the station; I was pleased and excited.
Over the last few weeks of the season of my live shows, I played my favorite records, “Oh Boy”, “What You Want”, “Waiting”, “Westside”, “Party’s Over”, “Wild & Young” and a song that has been on repeat for at least two months, “Come Down”. I eagerly introduced his music to my listening audience and they noticed. Several listeners gave me feedback about it. My mission was accomplished. I was so captivated and excited about his music, I even followed him on Instagram, which is something I typically shy away from.
Last Friday night a rainstorm hit L.A. and the power went out for thousands of people across the city. It was so severe even LAX closed the airport and grounded flights for a few hours just as a precaution. While the city was in chaos, I chose to spark a blunt and look at Instagram stories when I saw that V. Cartier posted a story explaining he had a few tickets left for his performance taking place the following night. I took a chance and asked if there was still space, not thinking he would respond and even thinking to myself I was silly for asking because we didn’t know each other – and I didn’t want to come off as some psycho groupie either.
“What’s your full name?” He responded.